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      Building Trust and Responsiveness with eNotifications

      Customers

      27,000,000

      Years in Business

      150

      Fortune 500 Rank

      244

      Improving Customer Experience with Unified Messaging and Notifications

      The Guardian Life Insurance Company of America is over 150 years old and one of the largest mutual life insurance companies in the United States. A key to its long-term success has been keeping its clients’ needs central to all aspects of its business practices. So, when the company began to implement e-delivery of customer communications and transactional notices, reinforcing this strong commitment to its policyholders with a reliable user experience was a paramount consideration.

      Delivering a Seamless Experience

      After evaluating e-delivery options, Guardian Life selected SparkPost, citing its superb delivery to the inbox, ability to generate individually personalized messages in real-time, and seamless integration with Exstream.

      The deep messaging capabilities of SparkPost’s infrastructure provided enormous flexibility in sending choices, with policy-driven traffic shaping, throttling, and batch delivery. This flexibility enables Guardian to control the flow of transactional notifications for maximum deliverability and to meet the needs of various business processes.

      SparkPost has helped us ensure that transactional notifications are a reliable part of our customer-facing business processes.

      Shivani Rawat
      Senior Developer and Team Lead, Guardian Life Insurance

      Delivering Performance

      The performance of Guardian Life’s eNotification application has helped to ensure that transactional notifications are a reliable part of its customer-facing business processes. The application reinforces the high expectations and trust Guardian Life’s customers have for the company and its brand.

      SparkPost’s performance reinforces the high expectations and trust Guardian Life’s customers have for our company and brand.

      Shivani Rawat
      Senior Developer and Team Lead, Guardian Life Insurance

      Make Email Your Advantage

      More About SparkPost

      Security and Privacy

      Privacy and security are paramount in all we do. We integrate data protection into the design and implementation of all of our products.

      SparkPost Signals

      Predictive email deliverability analytics and health score monitoring, so you don’t have to worry.

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